Monday 30 May 2011

branding separation

I'm a performer occasionally. I went to a lecture about branding.
Should porn be one of my attributes? you know, "that sexy musician who works in the industry".
Well, it is unique, something that deffer me from other performers in my field. I know that uniqueness is the first rule of branding- "what do I have that others don't".
The second thing is, I have a lot of exposure as a performer, and if I use this exposure I can get more customers, and vice verse- I can use my customers to get more exposure as a performer.
On the other hand, I'm trying to separate my public Identities as much as I can. One is the serious marketer, and one is the cool performer. It is good if you don't want your customers to be confused.
People are looking for a clear and singular message. It's not a nice thing to say, but let's admit it, most of the people are simple minded.
I have 2 email addresses,  one with my full name and the signature "SEO expert" and the other with my stage name and the signature "real name- a.k.a stage name".
It also make my life easier because I can easily understand which letter is directed to which identity.

and the most important question- when I meet new people, which identity should I show them first?


I just want to note that I'm sane, I don't have a split identities condition, and I'm the same person when I do both. after all, we all act different in different social situations.

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